Marketing Operations Specialist

Chicago, Illinois, United States · Marketing expand job description ↓

Description

The Marketing Operations specialist will be responsible for creating scalable processes and infrastructure that ensure best practices in marketing automation, database management, marketing analytics and lead generation. As a marketing operations guru, you will play a critical role in ensuring growth in Keeper’s demand generation efforts.

Responsibilities:

  • Own maintenance and optimization of Salesforce CRM and marketing automation platform for the marketing team, including but not limited to lead lifecycle workflows, data enrichment, lead scoring and multi-touch drip nurture emails
  • At the direction of Digital Marketing Director and in partnership with Sales leadership, develop and maintain critical marketing metrics, custom reports and dashboards to enable data-driven decisions throughout the organization
  • Implement and manage website tracking and digital marketing pixels through Google Analytics and Google Tag Manager
  • Assist with development of digital and traditional marketing campaigns and ensure current and future campaigns are tracked appropriately
  • Manage data accuracy of marketing database, including updating, de-duplication, importing and exporting records, and ongoing maintenance
  • Manage data flow and integrations between several different tracking systems including Google Analytics, Marketing Automation Platform and Salesforce
  • Manage measurement, attribution and data visualization of marketing campaigns, implement marketing attribution model to gain greater visibility into campaign performance
  • Ensure that audience segments, personas and target lists are accurate
  • Create and maintain documentation of all processes

Requirements

  • 2-3 years experience using Salesforce CRM and a marketing automation platform required
  • Experience using Google Analytics and Google Tag Manager
  • Extremely detail-oriented, and deadline-driven; fanatical about checking own work, with high standards for accuracy
  • Ability to work in a fast paced environment
  • Process-driven, always looking to optimize and streamline processes
  • Knowledge of data capture and management strategies

Benefits

Keeper offers a respected work-life balance and a career you can sink your teeth into. You'll work alongside people with a positive attitude who are empowered to make a difference and collaborate with the smartest people on the planet.

Benefits and job perks make a huge difference. At Keeper, we believe benefits are a meaningful piece of the total value proposition and part of what makes Keeper great!

Health Insurance & Wellness Benefits

  • Medical, Dental, Vision

Retirement Planning

  • 401(k)

Vacation & Time Off Benefits

  • A generous PTO plan that celebrates your commitment and seniority.

Other Perks

  • Casual dress, outings, stocked kitchen, regular lunches.
Personal information
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Application Details
Are you currently located within 50 miles of the job location?
Do you have 2-3 years experience using Salesforce CRM and/or a marketing automation platform?
Are you legally authorized to work in the U.S. for Keeper?
Will you now or in the future require Keeper immigration sponsorship for employment authorization? (e.g. H1-B or other employment-based immigration)